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Marketing Content Specialist

Company: Ocean State Job Lot
Location: North Kingstown
Posted on: June 23, 2022

Job Description:

POSITION SUMMARY:The Marketing Content Specialist role is responsible for writing, editing, as well as enhancing content for external communications channels, primarily the company's website. This role requires strong attention to detail, originality, and a passion for producing the best content for the end user. The Marketing Content Specialist works collaboratively with colleagues throughout Marketing and other departments to ensure content is accurate and consistent with brand guidelines and company strategy. A critical role for the organization, this position will directly support increasing brand awareness, driving traffic to the website, and improving our online search ranking.

  • The Marketing Content Specialist may be responsible for or support the following:
  • Write, edit, and enhance detailed product descriptions, enter product specifications, as well as create category and subcategory copy for oceanstatejoblot.com using sample products and online research.
  • Develop and maintain website content including, but not limited to, content related to the Ocean State Job Lot (OSJL) charitable foundation, sustainability initiatives, career opportunities, community events, promotions, history, as well as public relations activities.
  • Use creativity, keen attention to detail, as well as passion for grammar and spelling to write compelling and accurate copy that is consistent with company brand style guidelines.
  • Capture the unique voice of the OSJL brand. Connect with a diverse range of customers.
  • Conduct independent research. Collaborate with a cross-functional team to source required information for content development.
  • Stay current on competitive websites to continually improve upon OSJL's content.
  • Closely partner with Search Engine Optimization (SEO) analyst role(s) to understand insights that drive consumer engagement. Apply SEO principles to maximize the reach to target audiences.
  • Collaborate with colleagues to follow existing, and develop new, copywriting standards.
  • Collaborate with colleagues to monitor website traffic and engagement. Adjust content strategy accordingly.
  • Adapt to changing priorities. Meet and exceed deadlines with minimal oversight.
  • Cross-train to provide coverage for other members of the Communications and Public Relations teams when needed.
  • Effectively utilize virtual means to communicate efficiently and work independently under remote conditions as applicable.
    • Bachelor's degree in Communications, English, Public Relations, Journalism or a related field is required.
    • A minimum of 2-3 years of professional copywriting and editing experience is strongly preferred.
    • Previous experience creating website and/or ecommerce copy is preferred.
    • Proficient in Google platforms (i.e., Sites, Slides, Drive, Docs, Sheets, Analytics).ATTRIBUTES:
      • Effective Communicator: You possess strong communication skills and have the ability to build and maintain a culture of trust and respect.
      • Team Oriented: You are capable of embracing the ideas of others (even if they conflict with your own) for the sake of the Company.
      • Time Management: You are able to handle multiple projects at once, and can organize multiple projects around given deadlines.
      • Self-motivated: You can work with a minimum amount of supervision and be capable of strategically prioritizing multiple tasks in a proactive manner. You understand the tools and processes needed to meet larger strategic initiatives.
      • Passionate: You must be passionate about online collaboration and ensuring our clients are successful; we love seeing hunger and ambition.
      • Organized: You lead by example in serving all of our stakeholders: customers, owners, communities, and fellow associates.
      • Analytical: You use logical reasoning and data to build conclusions, recommendations, and reporting.
        • Works primarily in a climate controlled environment with minimal safety and health hazard
        • potential.
        • Works in an office environment sitting at a desk, table, or computer workstation for extended periods of time. Frequently uses near vision for reading and computer tasks.
        • Reasonable accommodations may be made to enable individuals with disabilities to
        • perform essential functions.
        • Remote: Some work may be completed outside of the company locations. This role is responsible for setting up a professional and ergonomically safe work environment and to be available during working hours. The role may also bring their own device(s) to complete all work (e.g., all computer hardware and software, including audio and video capabilities for virtual meetings; and reliable Internet connection with ability to access the Google platforms for virtual meetings and applications used for work).
          This job description does not list all the duties of the job. You may be asked by supervisors or managers to perform other job duties and tasks, some of which may be essential to the position. Leadership has the right to revise this job description at any time. The job description is not a contract, either express or implied. You are an at-will employee, meaning either you or the Company may terminate your employment at any time, with or without notice.

Keywords: Ocean State Job Lot, Warwick , Marketing Content Specialist, Advertising , North Kingstown, Rhode Island

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