Marketing Specialist

Company: Company Confidential
Location: North Kingstown
Posted on: August 1, 2022

Job Description:

Job Description The Marketing Specialist is responsible for the day-to-day management of marketing programs in support of company objectives. This individual will collaborate with various departments to help to build, test, and deploy all email marketing initiatives. This includes ownership of the development, setup, maintenance, and review of recurring and triggered email communications using up-to-date best practices in HTML & CSS responsive design. ESSENTIAL DUTIES AND RESPONSIBILITIES: Ownership and management of ongoing and long-term strategic campaign activities including, but not limited to, email campaign HTML development and set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered, and dynamic content-driven campaigns Develop, build, and manage email filters and lists in line with strategic vision Analyze data to determine marketing strategies and campaign concepts Build a business case for marketing campaigns based on data Translate the business case into technical requirements and develop campaigns in Responsys and other marketing tools Code responsive text and image-based emails using the latest HTML and CSS email oriented best practices Complete and review analysis of all creative briefs with the marketing team to understand and further develop objectives and requirements Quality Assurance of emails and verification of email audience counts prior to scheduling Monitor and communicate day to day campaign deliverability and KPIs Analyze and troubleshoot technical issues related to HTML templates, list segmentation, and other aspects of email execution. Collaborate with Oracle support team as required Analyze, monitor, and support email and website deployments Provide other marketing campaign support and insight as needed The above duties will be performed with self-direction, independent judgment and minimal supervision EDUCATION & EXPERIENCE REQUIREMENTS: 2 or more years of digital marketing experience, and email coding preferably within retail industry is required. Bachelor---s degree. Experience within Oracle Responsys platform and Google Analytics is preferred. Experience with segmentation, email versioning, and A/B testing regimen. Strong fluency coding in HTML & CSS, including responsive design is preferred. Proficient in Google platform (i.e. Sites, Slides, Drive, Docs, Sheets).

Keywords: Company Confidential, Warwick , Marketing Specialist, Advertising , North Kingstown, Rhode Island