Marketing Specialist
Company: Company Confidential
Location: North Kingstown
Posted on: August 1, 2022
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Job Description:
Job Description The Marketing Specialist is responsible for the
day-to-day management of marketing programs in support of company
objectives. This individual will collaborate with various
departments to help to build, test, and deploy all email marketing
initiatives. This includes ownership of the development, setup,
maintenance, and review of recurring and triggered email
communications using up-to-date best practices in HTML & CSS
responsive design. ESSENTIAL DUTIES AND RESPONSIBILITIES: Ownership
and management of ongoing and long-term strategic campaign
activities including, but not limited to, email campaign HTML
development and set-up, scheduling, testing, tagging and deployment
of one-time, recurring, triggered, and dynamic content-driven
campaigns Develop, build, and manage email filters and lists in
line with strategic vision Analyze data to determine marketing
strategies and campaign concepts Build a business case for
marketing campaigns based on data Translate the business case into
technical requirements and develop campaigns in Responsys and other
marketing tools Code responsive text and image-based emails using
the latest HTML and CSS email oriented best practices Complete and
review analysis of all creative briefs with the marketing team to
understand and further develop objectives and requirements Quality
Assurance of emails and verification of email audience counts prior
to scheduling Monitor and communicate day to day campaign
deliverability and KPIs Analyze and troubleshoot technical issues
related to HTML templates, list segmentation, and other aspects of
email execution. Collaborate with Oracle support team as required
Analyze, monitor, and support email and website deployments Provide
other marketing campaign support and insight as needed The above
duties will be performed with self-direction, independent judgment
and minimal supervision EDUCATION & EXPERIENCE REQUIREMENTS: 2 or
more years of digital marketing experience, and email coding
preferably within retail industry is required. Bachelor---s degree.
Experience within Oracle Responsys platform and Google Analytics is
preferred. Experience with segmentation, email versioning, and A/B
testing regimen. Strong fluency coding in HTML & CSS, including
responsive design is preferred. Proficient in Google platform (i.e.
Sites, Slides, Drive, Docs, Sheets).
Keywords: Company Confidential, Warwick , Marketing Specialist, Advertising , North Kingstown, Rhode Island
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