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Senior Manager, Cox Business Marketing Performance

Company: Cox Communications
Location: Coventry
Posted on: May 25, 2023

Job Description:

The Senior Manager, CB Marketing Performance will have responsibility for leading Cox Business' marketing performance efforts, including developing and maintaining actionable marketing dashboards, providing measurement/recommendations on marketing campaign performance, creating impactful learning plans, and supporting the overall marketing budget. The ideal candidate will serve a critical role in providing data-driven insights to continually drive better sales and marketing performance to ultimately improve the return on investment.
We are looking for a leader who brings deep practical experience in driving omnichannel ROI, delivering real-time performance measurement, and providing meaningful insights. The ideal candidate will be empowered to provide timely, accurate, and meaningful data/insights. This position reports to the Senior Director of Planning, Execution, and Analytics and will provide the organization with actionable data/insights across all marketing and sales channels.
What You'll Do

  • Provide holistic timely data and insights to continually drive marketing performance.
  • Develop/manage a performance dashboard across traditional (TV, Direct Mail, etc.) and digital marketing (digital media, email, etc.) through sales (calls, chats) and web channels (web visits, lead forms, etc.).
  • Drive the development of end-to-end measurement in an imperfect reporting environment.
  • Develop/maintain tight control of the marketing department's budget and performance.
  • Lead the integration of marketing performance data through an evolving CRM/Martech ecosystem.
  • Work with marketing leaders and agency partners on developing and managing learning plans to foster continuous improvement.
  • Responsible for delivery of statistically sound marketing performance analysis and high-quality executive-level readouts to key internal/external stakeholders.
  • Develop & manage measurement roadmaps to provide continued enhancements to marketing performance reporting and optimization opportunities.
    What's In It For You
    At Cox, we reward your hard work with meaningful benefits.
    First, we offer a highly competitive compensation package, 401(k) with a generous company match, comprehensive healthcare, life, and disability benefits, plus numerous other benefits, including adoption assistance, pet insurance, and discounts on travel and cars!
    We value people more than technology. That means you'll work within a culture and with a team that values your leadership, your experience, your contributions, and you - yes, you - as a person. We believe recognition is important, and Cox strives to celebrate those who help make us successful every day. We also encourage diversity and support inclusion; we want you to do you and feel comfortable doing so.
    We also offer boundless opportunities for growth; you can sharpen your skills, learn a new talent, join a mentoring program, even earn an advanced degree. You'll find the potential for lateral or upward career growth within the Cox family businesses, including the innovative startups in transportation mobility, clean tech and more.
    Who You Are
    • Bachelor's degree in a related discipline (Marketing, mathematics, statistics, marketing analytics, data science) and 8 years' experience in a related field. The right candidate could also have a different combination, such as a master's degree and 6 years' experience; a Ph.D. and 3 years' experience in a related field; or 12 years' experience in a related field
    • 3+ years' experience in management or leadership role
    • Strategic thinking, courageous innovation that reshapes the approach and drives marketing performance. A forward-looking leader, unbound by what has been done, what is traditional, and what has worked in the past.
    • Deep understanding of Salesforce Marketing Cloud, and Datorama.
    • Expertise using Tableau for data analysis, data visualizations, and creating Business Intelligence dashboards.
    • Particular strengths in marketing performance insights, specifically but not limited to CRM, digital, search, email, account-based marketing (ABM), and traditional tactics to ensure maximum ROI and tracking on all media investments.
    • Deep marketing campaign experience, with a track record of analyzing creative/media actions and providing impactful insights and recommendations.
    • Ability to take complex analytic solutions and be able to articulate/story-tell them to enable actionable insights and operational decisions.
      • Telecommunications industry experience
      • Business Marketing experience
      • Deep knowledge of SFDC Marketing Ecosystem (i.e., Datorama, Marketing Cloud, Tableau, Interactive Studio, Pardot)
      • Strong financial and accounting acumen
        USD 116,200.00 - 193,600.00 per year
        About Cox Communications
        Cox Communications is the largest private telecom company in America, serving six million homes and businesses. That's a lot, but we also proudly serve our employees. Our benefits and our award-winning culture are just two of the things that make Cox a coveted place to work. If you're interested in bringing people closer through broadband, smart home tech and more, join Cox Communications today!
        About Cox
        Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!
        Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .
        Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
        Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

Keywords: Cox Communications, Warwick , Senior Manager, Cox Business Marketing Performance, Advertising , Coventry, Rhode Island

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