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Media Planner / Buyer

Company: McGuinness Media & Marketing
Location: Warwick
Posted on: November 29, 2019

Job Description:

PLEASE EMAIL YOUR SALARY REQUIREMENTS, RESUME AND COVER LETTER TO:
Media Planner / Buyer
Compensation: Based on ExperienceEmployment Type: Full-Time
MCGUINNESS MEDIA & MARKETING is hiring a Media Planner for their Warwick, RI office. Candidates should have a minimum of 2+ years of media planning and buying experience and experience with multiple types of media channels.
JOB REQUIREMENTS & DUTIES--- 2-4 years' experience (minimum) in media planning/buying OR agency-side project management (strategy or account services, only with sufficient working knowledge of media planning and buying) --- Working closely with the Account Director and Media Supervisor, this person will be a primary lead on assigned accounts, responsible for communication with clients, managing their on-going needs, meeting expectations, maintaining/tracking budgets, requesting research data and proposals, etc. --- Strategic plan development and written recommendations for clients with varying media objectives and needs --- Possess a thorough understanding of client's attributes, marketing objectives, target audience, competitive environment and market dynamics --- Partner with the creative team to develop/maintain timelines, deadlines and guidelines for all campaigns --- Maintain agency/vendor relationships through communication and meetings --- Analysis of media performance relative to clients' success, including post-buy analysis, evaluation of website analytics data, correlation to client sales/conversion data and other key success metrics ---Organic and paid search strategy, implementation, performance evaluation, maintenance and optimization --- Print, TV, radio, out-of-home and non-traditional media placement and management in various markets --- Management of all placements with media vendors for assigned projects; including negotiation, insertion orders, makegoods and invoice reconciliation --- Frequent evaluation of media opportunities as they arise --- Maintenance of all related files and information pertinent to account assignments --- Add job orders to agency's task management system as needed --- Daily tasks may include updating media budgets and obtaining/coding invoices, proofreading creative and/or trafficking artwork to appropriate outlets
ENTRY QUALIFICATIONS--- Bachelor's degree in Business Administration, Marketing, Communications, Advertising or Journalism preferred --- Minimum (2) to (4) years of relevant experience in account management, advertising and/or marketing role (agency experience a big plus!) --- Should be a proactive self-starter with the ability to work independently. Need strong ability to set priorities, solve problems, and be resourceful under pressure --- Professional verbal and written communication skills required --- Ability to multi-task, balance numerous and diverse operations, as well as possess the ability to work well with all levels of employees and management --- Proficiency in Microsoft Office software, including Outlook, Word, Excel and PowerPoint required --- Attention to Detail - Job requires being careful about detail and thorough in completing work tasks --- Cooperation - Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude --- Candidate must be articulate, honest, have a sense of humor, easygoing, but disciplined and motivated. We need a culture fit!
PLEASE EMAIL YOUR SALARY REQUIREMENTS, COVER LETTER AND RESUME TO:

Keywords: McGuinness Media & Marketing, Warwick , Media Planner / Buyer, Advertising , Warwick, Rhode Island

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