Website Strategy Manager
Company: Citizens
Location: Warwick
Posted on: June 22, 2022
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Job Description:
DescriptionThe Website Strategy Manager will be responsible for
overseeing the public website activities and strategic roadmap for
Citizens public website. This position will play an integral role
in building out the roadmap for a portfolio of products and
non-products for Citizens public Website.
The Website Strategy Manger will collaborate directly with members
of the Digital Sales team, User Experience (UX), Development, and
business stakeholders to deliver best in class website solutions.
In addition, this role is responsible for maintaining and
optimizing the public website and driving potential customers
through the Awareness, Interest, Decision, and Action (AIDA) model.
This role requires an agile mindset and the ability to foster a
dynamic, entrepreneurial, passionate environment. The focus of this
role is continuous improvement and identifying new opportunities
and what's next via a data informed model, so the ability to
manage, analyze, and interpret site traffic is a critical for this
role.
Responsibilities
Develop and execute the roadmap for your portfolio of products and
non-products
Partner with digital sales and channel leads to deliver an optimal
site experience
Deliver client experiences that are consistent across the site
Gather requirements to produce digital solutions
Focus on the end-to-end customer experience
Leverage analytics to inform changes to the site experiences
Create and manage a dashboard for reporting site metrics along with
commentary (trends, correlations, and resulting action steps)
Manage product roadmaps that evolve the site
Support site health practices
QualificationsRequired Skills/Experience:
Education: Bachelor's degree required
3+ years in digital marketing or website management roles,
preferably in the banking, finance, or fintech spaces
Strong interpersonal, verbal, and written communication skills
Creative, analytical and with a strong attention to detail and
quality assurance mindset
Ability to take initiative and work on competing priorities in a
fast-paced environment
Ability to work well independently and in an Agile based team
environment
Strong background in utilizing and managing site analytics
Experience working with OpenText TeamSite, Adobe Experience Manager
or other CMS platforms
Experience with content management practices - planning, execution,
rapid publishing, testing/QA, and reporting
Experience working in JIRA software a plus
Hours and Schedule:
Hours:40
Schedule: M-F 8-5
This position is not available in CO.
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Why Work for UsAt Citizens, you'll find a customer-centric culture
built around helping our customers and giving back to our local
communities. When you join our team, you are part of a supportive
and collaborative workforce, with access to training and tools to
accelerate your potential and maximize your career growth.Equal
Employment OpportunityCitizens, its parent, subsidiaries, and
related companies provide equal employment and advancement
opportunities to all colleagues and applicants for employment
without regard to age, ancestry, color, citizenship, physical or
mental disability or perceived disability, ethnicity, gender,
gender identity or expression, genetic information, genetic
characteristic, marital or domestic partner status, victim of
domestic violence, family status/parenthood, medical condition,
military or veteran status, national origin,
pregnancy/childbirth/lactation, colleague's or a dependent's
reproductive health decision making, race, religion, sex, sexual
orientation, or any other category protected by federal, state
and/or local laws.Equal Employment and Opportunity
Employer/Disabled/VeteranCitizens is a brand name of Citizens Bank,
N.A. and each of its respective affiliates.
Keywords: Citizens, Warwick , Website Strategy Manager, Executive , Warwick, Rhode Island
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