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Website Strategy Manager

Company: Citizens
Location: Warwick
Posted on: June 22, 2022

Job Description:

DescriptionThe Website Strategy Manager will be responsible for overseeing the public website activities and strategic roadmap for Citizens public website. This position will play an integral role in building out the roadmap for a portfolio of products and non-products for Citizens public Website.

The Website Strategy Manger will collaborate directly with members of the Digital Sales team, User Experience (UX), Development, and business stakeholders to deliver best in class website solutions. In addition, this role is responsible for maintaining and optimizing the public website and driving potential customers through the Awareness, Interest, Decision, and Action (AIDA) model. This role requires an agile mindset and the ability to foster a dynamic, entrepreneurial, passionate environment. The focus of this role is continuous improvement and identifying new opportunities and what's next via a data informed model, so the ability to manage, analyze, and interpret site traffic is a critical for this role.

  • Develop and execute the roadmap for your portfolio of products and non-products

  • Partner with digital sales and channel leads to deliver an optimal site experience

  • Deliver client experiences that are consistent across the site

  • Gather requirements to produce digital solutions

  • Focus on the end-to-end customer experience

  • Leverage analytics to inform changes to the site experiences

  • Create and manage a dashboard for reporting site metrics along with commentary (trends, correlations, and resulting action steps)

  • Manage product roadmaps that evolve the site

  • Support site health practices

  • Communicate regularly with marketing partners and provide updates to senior leaders

    QualificationsRequired Skills/Experience:

    • Education: Bachelor's degree required

    • 3+ years in digital marketing or website management roles, preferably in the banking, finance, or fintech spaces

    • Strong interpersonal, verbal, and written communication skills

    • Creative, analytical and with a strong attention to detail and quality assurance mindset

    • Ability to take initiative and work on competing priorities in a fast-paced environment

    • Ability to work well independently and in an Agile based team environment

    • Strong background in utilizing and managing site analytics

    • Experience working with OpenText TeamSite, Adobe Experience Manager or other CMS platforms

    • Experience with content management practices - planning, execution, rapid publishing, testing/QA, and reporting

    • Working knowledge of Microsoft Office software applications (Word, Excel, PowerPoint, Outlook)

    • Experience working in JIRA software a plus
      Hours and Schedule:

      Schedule: M-F 8-5

      • This position is not available in CO.
        Why Work for UsAt Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth.Equal Employment OpportunityCitizens, its parent, subsidiaries, and related companies provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague's or a dependent's reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws.Equal Employment and Opportunity Employer/Disabled/VeteranCitizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.

Keywords: Citizens, Warwick , Website Strategy Manager, Executive , Warwick, Rhode Island

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