Digital Marketing Operations Manager
Company: AstroNova Inc
Location: West Warwick
Posted on: May 24, 2023
Job Description:
AstroNova, as a B2B company, has grown with a strong Marketing
team. We want to adopt industry best practices in digital marketing
and drive growth in a competitive industry.We are looking for an
individual that understands customers' behaviors and how to reach
them online! We need someone with an innovative mind, strong
understanding of Marketing technologies and great communication
skills. We need a Digital Marketing Operations Manager, whose
mandate will be (1) drive traffic to our various websites and (2)
generate leads, in collaboration with the Marketing
Team.Responsibilities:
- Plan and execute all digital marketing, including SEO/SEM,
marketing database, email, social media and display advertising
campaigns.
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing
campaigns, and assess against goals (ROI and KPIs)
- Collaborate with internal teams on marketing initiatives and
content planning.
- Collaborate with agencies and other vendor partners.
- Identify trends and insights, and optimize spend and
performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion
tests
- Utilize strong analytical ability to evaluate end-to-end
customer experience across multiple channels and customer touch
points
- Evaluate emerging technologies. Provide thought leadership and
perspective for adoption where appropriate.Requirements and Skills:
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing, preferably in a
B2B hardware product environment
- Demonstrable experience leading and managing SEO/SEM, marketing
database, email, social media and/or display advertising
campaigns
- Highly creative with experience in identifying target audiences
and devising digital campaigns that engage, inform and
motivate
- Experience in optimizing landing pages and user funnels
- Experience in setting up and optimizing Google Adwords
campaigns
- Strong analytical skills and data-driven thinking
- Up to date with the latest trends and best practices in online
marketing and measurement PI213113460
Keywords: AstroNova Inc, Warwick , Digital Marketing Operations Manager, Executive , West Warwick, Rhode Island
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