US Gen Meds, TID Franchise, Senior Director Marketing MSA Acceleration

Company: Sanofi EU
Location: Cambridge
Posted on: May 10, 2025

Job Description:

Job Title: US Gen Meds, TID Franchise, Senior Director Marketing MSA AccelerationLocation: Morristown, NJ OR Cambridge, MAAbout the Job -The Head of MSA Acceleration Marketing will be responsible for leading, developing and executing the marketing strategy for the defined Acceleration MSAs, ensuring alignment with the national Brand strategy while adapting to the MSAs unique market dynamics. This role will oversee all aspects of the MSA related marketing, including development of the MSAs strategy in collaboration with the RSL, local marketing mix definition and messaging localisation. This role will spearhead the test & learn approach in the Innovation Lab MSAs. The Head of MSA Acceleration Marketing works in close alignment with the Head of Central Marketing who is in charge for acceleration strategies for the non-MSA regions, as well as with each function of the central marketing team, the functional leads of the matrix organization.This role reports to the Head of MSA Acceleration fixed line, to the Head of Marketing in dotted line and is part of the MSA Acceleration Leadership Team as well as the Central Marketing Leadership Team.We are an innovative global healthcare company with a focus on immunology that extends to innovation in diabetes and transplant medicine. Across different countries, our talented teams are determined to deliver a best-in-class customer experience using the best of digital, artificial intelligence and personal know-how. With a focus on immunology that extends to innovation in diabetes and transplant medicines, we pursue progress to make a real impact on millions of patients around the world. -Main Responsibilities: -

• Own the process of developing, executing, and optimising the MSA Acceleration Program through dedicated strategies for Acceleration MSAs in close collaboration with the respective Regional Strategic Leads (RSL) and all matrix functions.
• Accountable for defining the Digital, Influencer & NPP strategy for each MSA based on strong recommendations and in strong collaboration with the central marketing and communication team
• Accountable for developing outstanding market development & patient engagement strategies for MSAs in close collaboration with central Marketing, CORE and Public affairs.
• Define key localisation opportunities to tailor messaging, content and campaigns to resonate with local MSA audiences. Contribute to the development of modular and scalable content to accelerate localisation opportunities. Leveraging local insights (e.g. market access coverage, local labs & coding, DKA rates, etc.) and work closely with central marketing team to develop and execute them.
• Lead an agile test & learn approach in the 2 "learning lab" MSAs by co-developing together with central marketing new strategies & tactics, testing them and providing structured feedback and recommendations to central marketing for national rollouts.
• Be the Marketing Business Partner for Acceleration MSAs, act as a unique go-to person for all marketing related topics and link with central marketing team and other functions for solutioning.
• Be a clear voice and consult the national brand strategy development, bring in the MSA perspective and support the development of impactful national strategies.
• Manage relationships and coordination across Central Marketing and all functions of the matrix organization (esp. CORE, Public Affairs and Communication) to ensure all are appropriately deploying and prioritizing resourcing and engagement according to defined MSA acceleration strategies in alignment with national marketing strategies.
• Develop and manage the MSA marketing budget for all Acceleration MSAs including flex funds, speaker events, local events and regional conferences in close cooperation with central marketing functions. -About You - -
  • Bachelor's degree; MBA is highly valued
  • 10+ years professional experience with 7+ years across critical functions including HCP or Consumer - focused Marketing, Market Access or similar relevant experience
  • Experience working in Type 1 Diabetes / Rare disease areas
  • Proven experience in leading the local strategy development, engagement plan development, insights and analytics to plan impactful pull-through
  • High emotional intelligence and an inclusive leadership style, with a track record of leading cross functional teams and collaborate with a range of different functions to achieve outcomes
  • Experience of external / customer interactions, market research and demonstration of complex project management
  • Executive communication skills, ability to communicate to audiences of varied sizes and levels, both Head office and Field
  • Sanofi US is only considering candidates who are currently legally eligible to work in the U.S.Why Choose Us?
    • Bring the miracles of science to life alongside a supportive, future-focused team.------
    • Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.------
    • Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.------
    • Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and -wellness programs and at least 14 weeks' gender-neutral parental leave.---Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants -will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic -partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability -for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or -any other characteristic protected by law.#GD-SG -#LI-GZ -#LI-Onsite#vhdAll compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can

Keywords: Sanofi EU, Warwick , US Gen Meds, TID Franchise, Senior Director Marketing MSA Acceleration, Executive , Cambridge, Rhode Island