Assistant Director of Marketing & Fan Engagement | Ryan Center
Posted on: June 6, 2021
Director of Marketing & Fan Engagement will play an
integral role working closely with the Associate AD for Marketing
in developing and implementing a comprehensive strategic plan for
the Athletics Department with focus on creating memorable and
exciting fan experiences while fostering innovative and
collaborative efforts to engage students, staff, alumni, sponsors,
donors and prospective fans of Rhode Island Athletics.
and implement initiatives to increase student attendance and
engagement at athletic events specifically for men’s basketball,
women’s basketball and football while working closely with Student
Affairs, Greek Life and Resident Life.
direct and execute game production efforts for men’s basketball,
football and baseball including creation of game scripts,
music/band, promotions, video, cheer/mascot and on-court
presentations; while overseeing external fan engagement
- Coordinate weekly
external meetings working closely with Athletic Communications,
Athletic Development, Ryan Center departments - Facilities, Box
Office, Ticket Sales and Event Services as well as Rhody Sports
- Collaborate with
department’s multi-media rights holder, Rhody Sports Properties
(Learfield), to develop entertaining in-game promotions and
activation of sponsorships.
- Facilitate all marketing
and promotional efforts for volleyball as well as assisting
Marketing Assistant with women’s basketball including conducting
meetings with coaches and other departments, developing game day
atmosphere content as well as coordination of video and photo
and implement community and campus outreach programming for men’s
basketball, women’s basketball, football and volleyball with the
assistance of the Director of Marketing as well as Athletic
Communications Department and Athletic Academic
- Management of 50/50 for
men’s basketball and football; specifically,
communication/selection of teams and paperwork.
- Management of student
ticketing initiatives and Ruckus student group
- Oversight of Junior
Ruckus Kids Club (Marketing Assistant along with student interns to
handle day-to-day responsibilities)
- Oversight of Social
Media account (@GoRhodyRams) (Marketing Assistant along with
student interns to handle day-to-day responsibilities
August-April); day-to-day management May-July.
- Day-to-day management of
Athletics e-blasts including newsletters, ticket promotions, week
of emails, etc.
intern program for Athletics including scheduling of grassroot
initiatives for entire marketing department
- Supervision of student
other duties and responsibilities as required, which occurs
in the marketing efforts of URI Athletics as necessary to maximize
the revenue for both entities
- Bachelor’s degree from
an accredited college/university in Marketing, Public Relations,
Communications, Sports Management or related field.
of 2 years of full-time experience in Division I college athletic
marketing or professional sports marketing (not including graduate
assistantships or unpaid internships) or minimum of 4 years of
full-time experience in Division II college athletic
- Demonstrated experience
with leading game presentation for live sporting events (preferably
men’s basketball, women’s basketball or football).
organizational, problem solving and communication skills
attention to detail with ability to create and maintain very
to design marketing materials; proficient in use of Microsoft
Office products and Adobe Creative Suite.
- Experience with Paciolan
Fan One platform specifically Neolane.
- Assertive, outgoing,
hard-working, resourceful, as well as an independent
to supervise marketing, fan engagement and spirit squad
of working a flexible schedule and extended hours including but not
limited to working early mornings, nights, weekends and holidays in
additional to traditional business hours.
- Possession of, or
ability to obtain, a valid drivers’ license
Spectra, an industry
leader in sports, entertainment and venue management, is dedicated
to recruiting and developing individuals with the skills,
experience, desire, and values to contribute to the continued
growth and success of our organization. Together, with our
250+ sports & entertainment venue partners, we transform events
into experiences! These experiences create excitement, turn heads,
and make memories. Come Join Us! You can learn
more about Spectra at www.spectraexperiences.com/
an equal opportunity employer and our employment decisions are made
without regard to race, color, religion, age, sex, sexual
orientation, gender identity, national origin, disability,
handicap, marital status, or any other status or condition
protected by Federal and/or State laws, except where bona fide
occupational qualifications apply.
Keywords: Spectra, Warwick , Assistant Director of Marketing & Fan Engagement | Ryan Center, Other , Kingston, Rhode Island
Didn't find what you're looking for? Search again!