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Sr. Manager, Digital Surgical Education

Company: BD (Becton, Dickinson and Company)
Location: Warwick
Posted on: June 6, 2021

Job Description:

Job Description Summary

Job Description

The Advanced Repair and Reconstruction (AR&R) Platform is the industry leader in hernia repair. The Marketing Manager will be responsible for managing the hernia repair portfolio focusing on specific regions outside the US in both upstream and downstream capacities. The position will work with international business leaders and country managers to develop country specific market development plans based on local market conditions and global best practices. Use and coordinate resources between US and International, as well as between international entities to ensure success of growth strategy. Develop detailed knowledge of regional markets trends, issues, etc. to provide guidance and challenge local decisions, assumptions, and results. Provide a single contact point/receptive ear for international staff to resolve problems, follow-up on issues, act as a sounding board for ideas, org structure etc. This position will report to the Associate Director, International Marketing.


  • Executes marketing programs, projects and commercial activities with a focus on assigned regions. These will include driving commercial excellence, establishing global pricing corridors and marketing segmentation and targeting activities.
  • Serve as marketing team member on key product development programs.
  • Develop and implement country specific growth strategies in collaboration with local and regional marketing teams to align with their ASR.
  • Support international product launches through standardized processes for communication, commercialization strategies and tracking metrics.
  • Anticipate and identify evolving market conditions and needs, develop, and implement plans which short- and long-range goals and product requirements.
  • Participate in and establish strategic direction for key product lines for all regions outside of the US. Work with US Marketing to assure international customer input on new product customer requirements and specifications.
  • Provide technical support to sales force, and assist in training, meetings, and conventions
  • Voice of customer activities to identify and understand unmet needs across a variety of surgical specialties (including current markets and new adjacent spaces)
  • Market research to advise assessment of market opportunities and test value propositions from both the clinical and economic perspectives
  • Cross-functional teamwork to build out business plans, including:
  • Financial modeling to project revenue and profit
  • Regulatory pathway
  • Market access and commercial strategies
  • Clinical and economic evidence generation
  • New product development and production plans

QUALIFICATIONS, Knowledge and Skills required

  • Bachelor's Degree (MBA preferred)
  • Minimum of 3 years marketing experience in medical device or combination drug/device industry
  • Previous experience in hernia repair is strongly preferred
  • Previous international experience preferred
  • Ability to influence without authority and effectively work cross-culturally
  • Analytical and process-oriented with the ability to translate general ideals, concepts, and trends into actionable plans and financial outcomes
  • Effectively prioritizes and allocates resources to drive most impactful business outcomes
  • Outstanding written and verbal communications skills
  • Strong working knowledge of PowerPoint and forecasting and working knowledge of Excel
  • Ability to seek out, validate, and define new product concepts
  • Demonstrated abstract and concrete problem-solving skills
  • Willing to travel internationally for up to 40% of the time and flexibility to accommodate different time zones

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.


Primary Work Location

USA RI - Warwick

Additional Locations

Work Shift

Keywords: BD (Becton, Dickinson and Company), Warwick , Sr. Manager, Digital Surgical Education, Other , Warwick, Rhode Island

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