Marketing Analyst I

Company: Ocean State Job Lot
Location: North Kingstown
Posted on: June 7, 2021

Job Description:

Job Overview

As an organization, we are keeping the safety of our teams a top priority. This role is currently remote due to COVID-19, however the role will be transitioned to a hybrid remote/in office role based out of our North Kingstown, RI headquarters. We look forward to being your employer of choice!

POSITION SUMMARY:

The Marketing Analyst Level I is responsible for helping the marketing team evaluate the success of marketing and advertising campaigns. This role works closely with the Marketing Analyst Manager and others to develop self-service reports for marketing channels, run in-depth analyses of campaigns, and provide recommendations on future strategies or optimizations based on these learnings.

The Marketing Analyst Level I executes regular reporting for the eCommerce campaigns, including digital channel and website metrics reporting, and performs ad hoc eCommerce analytics requests.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Accurately collect, report, and analyze raw data in a timely manner, including data from the website, eCommerce sales, loyalty tracking, Customer Lifetime Value, customer lifecycle, marketing acquisition, promotional campaigns, and website and email effectiveness
• Compile processed data to develop and provide deeper insights into improving the business, including increasing customer trips, driving up the average order value, and building eCommerce sales
• Expand and automate existing digital marketing dashboards and develop eCommerce site performance dashboards informed by granular analytics
• Compile and analyze data for the weekly print flyer and share results with relevant stakeholders
• Partner with internal business partners to create new tracking and analysis methods including digital data tagging and collection methods
• Write code in SQL, Google Sheets, and Google Apps Script to generate metrics and KPIs to understand performance across customer groups, programs and channels
• Drive data-oriented insights and learnings to inform marketing and advertising department decisions, including quantifying opportunity size for major digital marketing initiatives and strategies
• Translate raw data and marketing results into clear and concise findings, and work with the marketing analyst team to prepare executive summaries and eCommerce business reviews
• Determine reporting and data needs from the marketing team and independently build solutions to provide insight and visibility into funnel behavior and program performance

Requirements

EDUCATION & EXPERIENCE REQUIREMENTS:

• Bachelor's degree in Marketing, Economics, Business, Computer Science, Statistics, Applied Mathematics or similar field required
• Up to 2 years of experience in digital marketing, IT, or marketing analytics preferred-ideally within retail industry
• Excellent data analysis skills within Google Sheets or Excel required
• Good technical skills preferred: SQL, experience with a modern programming language (e.g. Python), experience with a statistical processing language (R, matlab), and experience with a data visualization/BI tool (Google Data Studio, Tableau, Looker, Spotfire)
• Oracle Responsys and OCC platform experience preferred
• Some experience building and/or using martech and personalization tools (CRM, ESP, BI, DMP, CMS) preferred
• Proficient in Google platform (i.e. sites, slides, drive, docs, sheets)

ATTRIBUTES:

• Effective Communicator: You possess strong communication skills and have the ability to build and maintain a culture of trust and respect. You enjoy working with customers. You communicate in an effective manner at all levels, including the executive team.
• Time Management: You are able to handle multiple projects at once, and can organize multiple projects around given deadlines.
• Team Oriented: You are capable of embracing the ideas of others (even if they conflict with your own) for the sake of the company and client.
• Self-motivated: You can work with a minimum of supervision and be capable of strategically prioritizing multiple tasks in a proactive manner.
• Passionate: You must be passionate about collaboration and ensuring our programs are successful; we love seeing hunger and ambition.

WORK ENVIRONMENT:

• Work primarily in a climate controlled environment with minimal safety/health hazard potential. Sedentary, and frequent near vision use for reading and computer use.
• Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

This job description does not list all the duties of the job. You may be asked by supervisors or managers to perform other job duties and tasks, some of which may be essential to the position. Leadership has the right to revise this job description at any time. The job description is not a contract, either express or implied. You are an at-will employee, meaning either you or the Company may terminate your employment at any time, with or without notice.

Keywords: Ocean State Job Lot, Warwick , Marketing Analyst I, Other , North Kingstown, Rhode Island